Delivering a full band re-fresh and B2B marketing for EV and Solar PV installers Take Charge

Specialist clean energy professionals Take Charge, power up new and retrofit commercial and residential EV and Solar PV projects across the capital and beyond, empowering everyone to take charge of their homes, vehicles and organisations’ renewable energy needs.

Client
Website

What was happening

Take Charge felt that they were not being heard amongst the noise and challenging growing world of EV and Solar PV installation solutions on the market, and needed structure to their USP without losing their identity as a small, friendly company.

The wants:

  • A full brand re-fresh to ultimately improve conversions for the business. 
  • Help with their positioning and messaging, to bring a more commercial feel to the business. 
  • A brand new website that elevated UX and showcased the authenticity of the business and its experienced electricians, as the company’s USP. 
  • The creation of a company LinkedIn channel to amplify their message.

An SEO audit and approach to help the company succeed better on local SEO.

What we did

We undertook a full re-brand and created a new website for the businesses, repositioning the messaging around the team’s credibility and expertise. We kicked off regular company updates on their new LinkedIn channel, helping to give Take Charge a presence at the discovery phase of the customer journey.

The Outcomes

Take Charge London’s website revamp resulted in key improvements across several areas. Users now experience significantly enhanced engagement, with more time spent exploring the site. Faster load times have optimised performance for both desktop and mobile users, providing a smoother experience. The updated branding and modern design have strengthened Take Charge’s presence as a leader in renewable energy, boosting brand recognition. Additionally, the new Webflow platform allows for easy content updates and scalability, enabling the client to add new features without compromising the design.

Some headline stats

5000+

New Social Media Followers

257

New Newsletter Subscribers

4th

Is where our blog for 'Commercial GSHP' ranks on Google

138

New sign-ups to download the ‘Onsite Guide’

88

New website leads since we starting working together

"From the outset of our collaboration, it was clear that a new website was essential to elevate customer experiences and reflect the expertise within the business. What became increasingly evident was that the real differentiator for this company was its team's commitment and authenticity—qualities that the previous branding lacked. The legacy imagery, tone of voice, and messaging didn’t capture the warmth and human touch that sets this company apart. It was a pleasure to infuse these elements into Take Charge's evolved brand and watch a more engaging, memorable presence come to life."

Andy Gibson, Wildtribe Founder

Back to projects